Mr. Sigei has a 17-year long track record in the building materials sector gained working for the LaFargeHolcim, the world’s leading building materials provider. His last posting was Malawi where he served as the local LafargeHolcim CEO, following stints in Kenya, Egypt and Nigeria. The multi-skilled professional combines a Mechanical Engineering degree from University of Nairobi professional qualifications in accounting and information technology management. His work experience includes Finance, Strategy, Business Development and General Management.

“When I arrived in Rwanda to take up my role as CIMERWA’s CEO I was excited about the opportunity. The building materials industry here is growing exponentially and this is a true testament to just how invested the government is in its future. To work in such an environment will stimulate CIMERWA to keep delivering on its promise. STRENGTHENING RWANDA”, stated Albert Sigei in a media engagement.

Albert’s first quarter in office has been more than eventful with COVID-19 prompting business shutdowns across the country, the launch of a new product range, re-invigoration of the Company’s strategic business plan actions and the ongoing process of CIMERWA’s listing on the Rwanda Stock Exchange.

“The COVID-19 is a world-wide pandemic that is having far-reaching consequences on people’s lives, with far-reaching impact on businesses and disruption of supply chains. CIMERWA was no exception in this instance but now that businesses are opening up across Rwanda, we firmly believe that this is a time to roll up our sleeves our respective stations in order to thrive post-COVID.” explained Albert Sigei.

CIMERWA’s decision to soldier on with its listing and the launch of its new product range during this period may seem unconventional to many.

“We have launched our new range of products “SURE” and are in the process of listing on the Rwanda Stock Exchange. These are no small feats especially given the current circumstances. This decision in my opinion is the logical next step for all businesses; adapting to the situation, thinking of new solutions to overcome the current challenges and forging new paths to remain functional and successful.” Elaborated Albert Sigei.

With the second quarter of 2020 well under way, the closure of borders due to COVID-19 has decreased the onslaught of regional imports bound for the Rwandan market. This is a golden opportunity for “Made in Rwanda” businesses and an opening for the inception of new businesses.

“Due to COVID-19, countries have limited the flow of goods and people across border lines, “Made in Rwanda” businesses now have to rise to the challenge of satisfying the local market to stave off any supply shortages. As the only cement manufacturer in Rwanda, CIMERWA is ready to supply its customers.” Explained Albert.

CIMERWA has rebranded its range of products to SURE as a way to allow customers to choose cement for specific applications. The range is comprised of SUREWALL, a 22.5X cement designed for plastering and brick joinery, SURECEM, a 32.5 N all-purpose cement, SUREBUILD, a 42.5N premium cement meant for heavy construction projects and SUREROAD, a 32.5N custom-made cement for road works. The rebranding will not affect the current pricing of the products or the product quality.

“In a day and age where price is the first consideration for many when buying a product, CIMERWA refuses to compromise on quality. Cement is meant to build strong and durable structures, any compromise on this is not acceptable. Our innovation has allowed us to put in the market SUREWALL which is more affordable and specifically designed for plastering and brick joinery.” Stated Albert.

CIMERWA stands ready to service its customers in the remainder of this year and remains confident in its position as market leader with a new player on the horizon.

“CIMERWA has a legacy that spans three decades, it has prevailed and grown stronger through its journey and the experiences it encountered along the way. Our customers can take comfort in this. We will remain the proud SIMA NYARWANDA you love!” Assured Albert.

About CIMERWA

Established in 1982, CIMERWA has over three decades worth of experience as Rwanda’s first and only integrated cement manufacturer. The firm’s production plant is located in Bugarama, Rusizi District near the South Western border of Rwanda.

CIMERWA is the only cement company in Rwanda to mine raw materials, produce the clinker concentrate, pack and sell cement for general and civil construction.

CIMERWA is committed to building strong partnerships with leaders and members of the local community. In the process, the firm has helped set up a number of initiatives geared at improving the livelihoods of the people. These include a nursery and primary school, medical clinic, a market, a tailoring workshop and providing them with clean, piped water among many others.

Media Inquiries

Bayingana Yves

+250 788 827 090

Yves.bayingana@cimerwa.rw

Mugabekazi Sandra

+250 732 395 153

Sandra@quakeadvertising.com

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Sima za CIMERWA zimenyerewe ku izina rya SIMANYARWANDA; 32.5 N na 42.5 N; zahinduriwe amazina zihinduka SURECEM, SUREROAD na SUREBUILD. Uru rutonde rukaba rugiye kubona inyongera ari yo sima ya 22.5X igiye kwinjizwa ku isoko ku izina rya SUREWALL.

Asobanura intego iri inyuma y’ivugurura ry’ibicuruzwa biriho, Umuyobozi mukuru wa CIMERWA PPC – Albert Sigei yavuze ko urutonde rwa “SURE” ari uburyo bwo gushyira abakiriya ba CIMERWA imbere ndetse no kubaha amahitamo.

Yagize ati: “Ibicuruzwa byacu bigamije gutanga amahitamo yagutse ku bakiriya bacu. Urutonde rwa ‘SURE’ rwateguranywe intego yo gufasha abakiriya bacu mu mikoreshereze ya sima aho buri bwoko bwa sima buri muri ‘SURE’ buzajya bukoreshwa icyo bwajyenewe, ‘SURE’ yatekerejwe igamije gushyira imbere ibisubizo bikwiranye n’ibyifuzo by’abakiriya bacu.” Bwana Sigei.

‘SURE’ ni urutonde rw’ibicuruzwa bya sima bigenewe kubahiriza intego zihariye z’ubwubatsi. SUREWALL ni sima y’ibikuta yagenewe kubaka inkuta no kubaka amatafari, SURECEM ni sima ikoreshwa byose, SUREROAD ni sima yubaka imihanda ndetse hakaba na SUREBUILD, sima igenewe imishinga iremereye. CIMERWA yatangaje ko ibi bicuruzwa bizahita biboneka ku isoko usibye SUREROAD izagaragara ku isoko nyuma.

“Twishimira ibyo dukora, intego yacu ni “Kubaka u Rwanda”. Mu kubaka u Rwanda twiyemeje gushyira umusanzu ukomeye mu buzima bw’abakiriya bacu kandi tubasaba gukomeza gukoresha SIMA NYARWANDA yacu bubahiriza imikoreshereze yihariye ya buri sima iri mu rutonde rwa ‘SURE’. Ibi bizafasha abakiriya bacu kubyaza umusaruro buri mufuka wa SIMA NYARWANDA baguze.” Bwana Sigei.

Ubwo icyorezo cya COVID-19 cyatumaga imirimo ihagarara hirya no hino kubera gahunda ya #GumaMurugo. Ubu imirimo y’ ubucuruzi iri gufungurwa ubwo benshi basubira mu buzima busanzwe buhoro buhoro, urutonde rwa ‘SURE’ ruje ku isoko mu gihe kidasanzwe.

Jovith Maridadi – Umuyobozi ushinzwe ubucuruzi, kwamamaza n’ikwirakwiza muri CIMERWA yasobanuye impamvu bashyize ‘SURE’ ku isoko muri iki gihe agira ati “Iki gihe ntabwo ari cyiza kuri benshi mu bucuruzi, bamwe bashobora no kuvuga ko dutangije urutonde rwa “SURE” mu gihe kitari cyiza. Ariko kuri CIMERWA twemera ko amakuba azana impinduka nziza, igihe kirageze rero ngo tuzinge amashati dusubire mu kazi. Ndabona nta bundi buryo bwiza bwo kubikora burenze guha sima abafatanyabikorwa bacu bakwirakwiza sima mu maduka mu rwego rwo kubaka ibibanza byari byarahagaritswe. Mu minsi izakurikira abakiriya bacu bazabona SIMA NYARWANDA mu ishusho nshya iriho ikirangantego ‘SURE’ ku mifuka iri mu maduka mu gihugu hose. ” Bwana Maridadi adusobanurira.

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CIMERWA’s affectionately termed SIMA NYARWANDA products; 32.5 N and 42.5 N have been renamed SURECEM, SUREROAD and SUREBUILD respectively. The range of products will also see an addition to bolster the ranks with an MC22.5X cement being introduced to the market under the name SUREWALL.

Explaining the purpose behind the rebrand of existing products and the introduction of new variants, CIMERWA PPC CEO – Albert Sigei mentioned that the “SURE” range is a renewal of CIMERWA’s pledge to put its customers first.

“Our products are meant to offer a world of possibilities to our customers, the ‘SURE’ range encapsulates that thought and brings it to life. With a keener eye directed towards our customers and what they need, ‘SURE’ was developed with diversity and fit-for-purpose application at heart.” Stated Mr. Sigei.

The ‘SURE’ range promises cement products designed to adhere to specific application purposes, with SUREWALL as a masonry cement designed for plastering and brick joinery, SURECEM as an all-purpose cement, SUREROAD as a 32.5N custom-made cement for road works and SUREBUILD as a premium cement meant for heavy construction projects. CIMERWA announced that the range of products would soon be available for sale with the exception of SUREROAD set to make a market appearance later on.

“We have always taken pride in what we produce, our tagline “Strengthening Rwanda” exudes that sentiment. We are committed to strengthening the structur

es and lives of our customers and appeal to them to continue using our SIMANYARWANDA while applying each product for its specific purpose. This will ensure our customers benefit from the strength we promise and deliver in every bag.” elaborated Mr. Sigei.

With the country-wide COVID-19 lockdown partially lifted and businesses gradually adapting to the ‘’new normal”, the ‘SURE’ range is being introduced to the market at a very unique time.  Maridadi Jovith – CIMERWA Sales, Marketing and Distribution Manager pointed out that businesses have to be flexible and willing to adapt in order to thrive in this post-lockdown period and post COVID-19.

“This period is less than ideal for many a business, some might even say we are launching the “SURE” range under less than auspicious circumstances. But at CIMERWA we believe in soldiering on in the face of adversity and now is the time to roll back our sleeves and get to work. I see no better way to do that than providing our distributors with cement to sell and constructions sites with product to use. In the days to follow our customers will be able to access SIMANYARWANDA with the ‘SURE’ branding on the bags in hardware stores across the country.” Explained Mr. Maridadi.

About CIMERWA

Established in 1984, CIMERWA has over three decades worth of experience as Rwanda’s first and only integrated cement manufacturer. The firm’s production plant is located in Bugarama, Rusizi District near the South Western border of Rwanda.

CIMERWA is the only cement company in Rwanda to mine raw materials, produce the clinker concentrate, pack and sell cement for general and civil construction.

CIMERWA is committed to building strong partnerships with leaders and members of the local community. In the process, the firm has helped set up a number of initiatives geared at improving the livelihoods of the people. These include a nursery and primary school, medical clinic, a market, a tailoring workshop and providing them with clean, piped water among many others.

Media Inquiries

Bayingana Yves

+250 788 827 090

Yves.bayingana@cimerwa.rw

Sandra Mugabekazi

+250 732 395 153

Sandra@quakeadvertising.com

The post CIMERWA Products Take On A New Identity As Diversity Takes Centre Stage appeared first on CIMERWA Plc.